Hard Decora is an apparel and illustration brand that promotes aggressive individuality. Kamilah Jones started Hard Decora in 2014 after being inspired by a single photo on Tumblr of a Fairy Kei girl carrying a pastel gun. What if there was a Harajuku fashion girl gang that could stand up for the misfits just by being themselves? And that's not so far out of the realm of reality because when we wear these bold clothes we are challenging the status quo by just existing. However, a lot of us keep our greatest expression to ourselves. That's why Hard Decora creates work that does the defending for you.
Dare to be yourself.